Dormie Network Takes Private Golf Equipment Fitting to a New Level
As the concept of custom fitting continues to gain traction, getting the right combination of club head, shaft and ball to fit your game is not just for the best players. A proper golf fitting can make the game more enjoyable for every skill level of golfer.
Adam Lash is a Dormie Network Master Fitting Specialist, who spent seven years as a PGA Professional at Victoria National in Newburgh, Indiana. He is certified in both FlightScope and TrackMan systems, as well as a certified professional fitter for Titleist, TaylorMade, PXG, PING, and Callaway.
“Every single person is totally different in their golf swing and how they deliver the club to the golf ball. That’s why there’s a thousand shaft companies, different head manufacturers, as well as golf balls.”
Lash travels constantly to all six — soon to be seven — Dormie Network properties. His goal is to enhance the custom fitting process and make it more entertaining.
“I’ve got music going. There’s usually a cocktail not too far away. Everybody is loose. It’s a fun, interactive thing.”
All Dormie Network custom equipment fittings are performed using a variety of turf conditions and full-length ball flight. Trackman, along with all the latest equipment from a wide variety of clubhead and shaft manufactures, provide a tour level fitting.
The Dormie Network’s fitting experience does not end with just the clubs. Golfers also need to make sure they are using the correct golf ball.
“There’s a big reason why they make different types of golf balls. It’s fascinating to take a player and have them play a variety of shots at different speeds, with different golf balls. The data is amazingly interesting.”
A Dormie Network concierge can help schedule a one-on-one private session, a group clinic, or corporate event. They can be scheduled before, or after golf, with cocktails, or an evening driver fitting with a long drive contest, under the lights.
“We’re always going to have the one-on-one fittings, but we’re trending towards more group, corporate fitting experiences.”
Rather than a shirt, hat or other swag bag items, Lash suggests scheduling a customwedge fitting for corporate outing guests. Outing guests go home with a custom fitted wedge, something they can really use.
“There are major upgrades ongoing at every Dormie Network club right now. It’s awesome to be a part of it. I’m lucky it’s something that I love doing. I get so jacked up to help people, to watch people hit golf balls well. That’s what it comes down to. I’m just lucky to be a part of it.”
Original article published by Indiana Golf Journal on March 1, 2022. Read the original article HERE.